Failure-12 Secrets

1. Dither, dither, dither; plan, plan, plan.

Instead: Fail fast. Fire, aim, repeat.

2. Postpone hard decisions until you have to make hard trade-offs.

Instead: Make decisions earlier to create options and build flexibility.

3. Copy tactics.

Instead: Create strategies.

4. “Fight the good fight.”

Instead: Pick the right battles, at the right time, with the right people. *

5. Solve your problems.

Instead: Solve their problems.

6. Focus on the long-term.

Instead: Focus on the short-term.

7.“We can build a successful business by capturing just X% of the market.”

Instead: Sell to one customer. Repeat. Repeat. Repeat.

8. “I know more than anyone else.”

Instead: If you think you’re the smartest person in the room, you’re the fool.

9.Hire resumes.

Instead: Hire people: curiosity, passion, interpersonal skills and drive.

10.Reward activity.

Instead: Reward achievements, both failures and successes.

11.Meet to discuss.

Instead: Meet to decide.

12.Treat these secrets as absolutes.

Instead: Know all the rules completely so you can break them perfectly.